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**By Invitation Only:** Creators are invited to submit a video showcasing their unique take on the challenge, along with a list of the products used and their affiliate links. Each challenge is defined and sponsored by a brand or the SOT platform.

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Submissions will be evaluated through a combination of audience voting and assessments from a panel of beauty marketing experts. For brand-sponsored challenges, the respective brand may have its own judging team and scoring criteria to ensure a thorough evaluation.